Apps and Drive

          Jodi Dean in her article discusses the roles that apps play in customizing and enhancing our experience when using the mobile technologies and devices that these apps are stored in. She points out that there are 4 ways that apps create drive through people’s interactions with these technologies. The 4 ways that apps try to create drive are through processes of the individualization of their apps to their users in order to allow them to feel more connected to what they do with these apps. Apps try to create a sense of Isolation in the users experience with the app where the person is taken from one reality and immersed in another one. Apps also try to create personalization and responsibilization by allowing certain options or operations available for a more customized experience as well as affirming individual fantasy of omniscience and autonomy, where a person is able to do things for themselves without the need for assistance. They also find ways to identify with their users where they closely monitor and then identify the usage habits of their users in order to provide them with more features and services that will support their interests.

          

          Apps are what make these mobile devices like IPhones, IPads, tablets, that we identify with so successful in the world that we live in. They are able to create feelings of joy and pleasure in us when we are using or experiencing them, these feelings have the ability to fasten us to our devices and create interdependent relationships between user and device where individuals cannot live without their mobile technology. Without the many services apps present and the tasks that they help us carry out and complete, we will not see the same amount of craze and interest that forms when newer versions come out of the mobile technologies we hold so close to us. Do you think you would have an IPhone if it didn’t have the apps that we use so much today like banking, social media, health apps or game apps?