Marwick & Self Branding

Alice Marwick in Status Update: discusses how labor is both in-material and emotional. From the standpoint of Self-branding, the in-material labor that Markwick refers to is the process that users go through online to produce content that can interpreted by other users, ``revealing vulnerable information in a performance of authenticity, and complete identification with the enterprise subject.`` (Marwick, 58), which encourages audiences viewing our content to interact with us more frequently. The other concept that Marwick talks about is the emotional aspect of labor, which ultimately describes that the content that we post online, or how we brand ourselves, in which we do what Marwick quotes as ``induce or suppress feelings in order to sustain the outward countenance that produces the proper state of mind in others`` (Marwick, 351), suggesting we are different online than in real life.  One of the labouring processes of identity that comes to mind with these concepts are social media websites Facebook and Instagram. More specifically, how we upload pictures and videos of us doing things that we want to show people we are connected with online. My question is with regards to branding, have you ever attempted to create your own self brand online? What methods do you think have worked? Do you think there are users of social media who do in fact hinder the perceptions of other users in order to get what they want?