Alice Marwick’s chapter "The Fabulous Lives of
Micro-Celebrities," in her book Status
Update talks about micro-celebrities and she describes the two ways that
one can be a micro-celebrity. The first being arranging yourself to be
recognized and the second being ascribed fame because of your own success. Authenticity
is needed for both ways. Many people have started building careers using their
online fame.
Companies will give you a coupon code with your name that
you share with your followers and they will get 15% off if they use the code
RENA for example. It is also easy to share information through various different
platforms, you can link your youtube account to your instagram so it's always
easy to access all the content. As well as having post notifications on, you're
constantly being updated whenever someone posts a new video or picture. A guy
that went to my highschool created a very successful bodybuilding instagram
account and now he is making a lot of money for posting videos and pictures of
him working out and tip and tricks. In addition he has partnered with companies
that give him coupon codes for supplements and protein powder. He also created
a youtube channel and will post Instagram stories telling you go check out his
new video and he linked it so that you can just swipe up and it’ll take you
directly to youtube.
My question is “What micro-celebrities do you follow and
why?”
I do not follow any micro-clelebrities per-say, but this is trend I have seen seep into just my own friends within Instagram. These are people I follow from my friend group or even high school, but still marketing has found its way into just the average Instagram account. This seems frightening to me, that marketing has found its way into my everyday life, seemingly becoming natural
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