Friday, 16 December 2016

What's your pitch?

An important strategy for Web 2.0 is self-branding. Alice Marwick’s chapter “Self-Branding: The (Safe for Work) Self” in her book Status Update discusses the “promotional culture” that we live in. Self-branding is using marketing technique on one’s self. This is to promote our self to future employers and other people. To do this, we need to take part in emotional labour and self-surveillance. However, self-branding is contradictory as because we appear to be authentic and true but we are not actually our true self as we have to monitor everything that we do. We sell ourselves as commodities to potential managers.

Networking is also part of self-branding. During our everyday interactions with other people, we think about the possibilities of what something can lead to. Networking requires each person to pitch an idea or topic to the other person and this in turn leads to discussions (Marwick, 189). Having a good pitch is what will get you noticed and establish your own brand.


My question is “what do you consider to be a good pitch?” and "do you have a pitch?"

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