An important strategy for Web 2.0 is self-branding. Alice
Marwick’s chapter “Self-Branding: The (Safe for Work) Self” in her book Status Update discusses the “promotional
culture” that we live in. Self-branding is using marketing technique on one’s
self. This is to promote our self to future employers and other people. To do
this, we need to take part in emotional labour and self-surveillance. However,
self-branding is contradictory as because we appear to be authentic and true
but we are not actually our true self as we have to monitor everything that we
do. We sell ourselves as commodities to potential managers.
Networking
is also part of self-branding. During our everyday interactions with other
people, we think about the possibilities of what something can lead to. Networking
requires each person to pitch an idea or topic to the other person and this in
turn leads to discussions (Marwick, 189). Having a good pitch is what will get
you noticed and establish your own brand.
My
question is “what do you consider to be a good pitch?” and "do you have a pitch?"
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