Friday, 16 December 2016
Blackberry's rise and fall
As discussed in lecture, one key facet of life in Waterloo and with the universities in surrounds, is the company Blackberry. Needless to say, the company suffered major downfalls over the past few years. What changed in society is the representation of smartphones, and greater user-generated content that is far more accessible to the quotidian individual. Ubiquitous connectivity has made its way into the realm of socializing and has grown through its monopolies to generate significant amounts of revenue. Blackberry is pushing forward and attempting to adapt in a system that favours trends. Can Blackberry alter its image to meet demands of the public? Can it grow like Facebook has over the years and change its interface and image, or is remaining a known brand that does not fall to commodity fetishism, ubiquity, and standardization remain the greater reality in this company's future?
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Unless Blackberry is able to understand the changing technological market, I do not think so. For instance, even though blackberry has competitively tried to match Apple`s Iphone, the simpler interface and convenience of the Iphone drastically outshines blackberry. Although simple design may be appealing, this is not always the case as we discussed in class how Myspace failed to recover due to its overly complex program layout that allowed unlimited freedom. Myspace is relevant here is it is an example of a company who failed to preserve their company image and as a result is no longer considered a major competitor in the market. Blackberry I feel may suffer the same fate unless it can accommodate the demand for an untapped market, which is very hard to pull of.
ReplyDeleteUnless Blackberry is able to understand the changing technological market, I do not think so. For instance, even though blackberry has competitively tried to match Apple`s Iphone, the simpler interface and convenience of the Iphone drastically outshines blackberry. Although simple design may be appealing, this is not always the case as we discussed in class how Myspace failed to recover due to its overly complex program layout that allowed unlimited freedom. Myspace is relevant here is it is an example of a company who failed to preserve their company image and as a result is no longer considered a major competitor in the market. Blackberry I feel may suffer the same fate unless it can accommodate the demand for an untapped market, which is very hard to pull of.
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