Gina Neff discusses the course
that new business ventures typically take from their acquisition point to their
adjourning or failure. She says that network diversity is important because it
how fresh, new and different information travels and passes from one node or
part to another in order to complete tasks or continue productivity of work. She
talks about silicon alley in her article and stated that majority of the
companies emerged because the changes in society were becoming very clear; new economic,
technology and media values shaped the way the new economy would be defined.
Silicon alleys perceived promising future came from 3 beliefs, those were 1. the
idea that the internet industry had a certain and positive future, 2. that existing
market metrics used to measure market growth were insufficient and 3. That workers
had control and autonomy over their work and their choices in the industry. A
lot of the reasons why ventures fail and partly the reason why silicon alley
faced so many problems and failures of companies in the dot-com bubble, was
that businesses in the industry were getting more and more homophilous, meaning
they are similar to one another. If these companies are offering the same services,
then how do they expect to get ahead and beat their competitors? They need to
provide something extra or try something new to propel themselves forward
within the market and industry. The problem with this although is that many organizations
do not want to make the risk of trying something new only to risk it all and
lose the position that they held before.
The most important point or
assertion I found, that Neff makes in this chapter of her book is that “risk is
like a choice, it is framed freedom rather than being trapped” the way I understand
this is that although risk, in any situation, is looked at as a trap that will
only require increased effort and struggle to get out of, it has the ability to
be freeing in the sense, when a risk that has been taken proves itself to be beneficial
to the interest of the company.
I very much liked your outlook on the concept of risk, Ossy. The fact that silicon alley was unable to remain different in an ever-homogenizing global system, despite their wishful ideologies, as you had previously states, is remarkable, yet quite foreseeable. The ways in which companies are engineered and made are generally, and one would certainly assume it would be, to last and become prosperous. A massive conglomerate like Google has made incredible adjustments in its history in order to fulfill its media fortunes and become one of the greatest companies on planet earth. Risks are surely a gamble in many respect, and one can look at the economic crisis of 2007/2008, which turned people's risks into a collapse of colossal proportions. The World Wide Web will most definitely undergo adjustments and will be threatened by hackers and protesters, but it has created an empire that connects us all, and that is what I feel 2016 onward looks to achieve through its innovations and systems.
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